We in Baden-Württemberg have known for a long time that knowledge is cool. For us, being a nerd is a lifestyle, a tradition and a compliment.
We are a federal state which is famous for great inventions: Cars, wind power, spaghetti ice cream.
It's literally no surprise that all these things have been invented in this state of thinkers and tinkerers.
We are nerds.
More Information on the campaign of the Ministry of Science, Research and the Arts Baden-Württemberg (MWK) at thenerdlaend.com.